Building Strong Birds Before They Start Laying Successful layer farming does not begin when the first egg is produced—it begins during the grower stage. The period between 9 and 16 weeks of age is one of the most important phases in a layer bird’s life. During this
Commercial Egg Production Starts with Better Nutrition In today’s competitive poultry industry, commercial layer farms need more than just feed—they need a nutritional strategy that delivers consistent egg production, strong eggshell quality, healthy birds, and long-term profitability. This is where Essaar Layer Concentrate 50% stands out as
Introduction Success in poultry farming is not determined by flock size alone. The real difference between an average poultry farm and a profitable one lies in nutrition. Healthy growth, efficient feed utilization, strong immunity, and consistent weight gain all begin with the quality of feed provided to
Successful egg production does not begin when hens lay their first egg—it begins on the very first day a chick arrives on the farm. The early weeks of a bird’s life determine its future growth, health, productivity, and profitability. This is why choosing the right starter feed