
Introduction In modern poultry farming, egg production is not determined by genetics alone. The quality of nutrition provided to laying birds plays a crucial role in influencing egg numbers, shell strength, bird health, and overall farm profitability. Even the best layer breeds cannot perform at their full

Introduction Success in poultry farming is not determined by flock size alone. The real difference between an average poultry farm and a profitable one lies in nutrition. Healthy growth, efficient feed utilization, strong immunity, and consistent weight gain all begin with the quality of feed provided to

INTRODUCTION In commercial poultry farming, the first few weeks of a broiler’s life determine its future performance. Strong early growth, efficient feed utilization, and healthy development all begin with the right nutritional foundation. This is where Essaar Broiler Starter Concentrate 50% plays a vital role. Designed to

INTRODUCTION Only by how birds start their journey—it is determined by how efficiently they finish it. Many poultry farmers invest heavily in chick quality, housing, and management during the early weeks. However, the final growth phase often has the greatest impact on overall profitability. During this stage,