Introduction Every poultry farmer wants faster-growing broiler chickens, but rising feed prices often reduce profitability. Since feed accounts for nearly 60–70% of total production costs, improving bird performance without increasing feed consumption is one of the smartest ways to maximize profits. The good news is that healthier
Introduction Poultry farming is one of the fastest-growing agricultural businesses across Africa. As demand for chicken meat and eggs continues to rise, many entrepreneurs are exploring poultry farming as a reliable source of income. However, success in poultry farming requires more than purchasing chicks and feed. It
Building Strong Birds Before They Start Laying Successful layer farming does not begin when the first egg is produced—it begins during the grower stage. The period between 9 and 16 weeks of age is one of the most important phases in a layer bird’s life. During this
Commercial Egg Production Starts with Better Nutrition In today’s competitive poultry industry, commercial layer farms need more than just feed—they need a nutritional strategy that delivers consistent egg production, strong eggshell quality, healthy birds, and long-term profitability. This is where Essaar Layer Concentrate 50% stands out as